The delis were outfitted with the app’s signature black-and-yellow color scheme with branded awnings, signage, food wrappers and cup holders. The so-called 'Bumble Bodega' took over spots in various neighborhoods throughout New York City, offering free sandwiches, hot coffees and tote bags to those customers who showed their Bumble Date, BFF or Bizz accounts. In February 2021, social networking app Bumble found a new way to meet consumers where they are: their neighborhood convenience stores.

Our prediction? The smart, attention-grabbing strategies used here will be effectively engaging consumers for years to come. Scroll down for a look at some of our favorite pandemic-era brand activations from the likes of Hershey's, Dolce & Gabbana, Hyundai, eBay, American Express, Sephora, Bumble and many more.

And brands weren't about to let the pandemic stop these efforts, quickly finding clever ways to continue engaging consumers and debuting new products via immersive drive-thru experiences, unique at-home pop-ups, interesting uses of technology and other safe, socially distanced experiences. Want more content like this sent directly to your inbox? Then sign up for our brand-new BizBash Experiential monthly newsletter to stay in the know on the coolest, most creative ideas for engaging consumers and attendees!Įxperiential marketing has long been an ideal way for brands to promote their products, build relationships and turn everyday consumers into brand ambassadors through memorable stunts, social media-friendly photo ops and one-of-a-kind gatherings.

Digital activation examples